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<p class="MsoNormal">De olho em atrair os usuários do WhatsApp que ficaram
ressabiados com a venda da plataforma para o Facebook, o aplicativo gratuito
para troca de mensagens Viber anuncia nesta terça-feira uma agressiva
estratégia visando a popularização no Brasil. A partir de hoje, qualquer um
pode ligar de graça pela internet para telefones fixos de todo o país
de forma ilimitada por meio do Viber Out<a href="https://account.viber.com/" target="_blank"></a> - recurso que normalmente é pago.<br>
<br>
A iniciativa é válida pelas próximas duas semanas, com possibilidade de
renovação de acordo com o fluxo de mensagens de texto. Se o volume crescer
ao menos 25% a cada sete dias, as ligações permanecerão gratuitas por tempo
indeterminado. Do contrário, a promoção se encerrará no dia 11 de março.<br>
<br>
Desde que o Facebool anunciou a compra do WhatsApp<a href="http://olhardigital.uol.com.br/pro/noticia/40529/%5C%22http:/olhardigital.uol.com.br/pro/noticia/40435/40435%5C%22" target="_blank"></a>, na semana passada,
o Viber diz ter aumentado em 1.000% o número de downloads e em 400% a
quantidade de mensagens trocadas no Brasil. O crescimento trouxe 600 mil novos
usuários e se mostrou mais intenso a partir do último sábado, quando o WaatsApp ficou fora do ar<a href="http://olhardigital.uol.com.br/pro/noticia/40529/%5C%22http:/olhardigital.uol.com.br/noticia/40486/40486%5C%22" target="_blank"></a>. Segundo Luiz Felipe Barros,
gerente da empresa no Brasil, a instabilidade contribuiu para aumentar a
incerteza do público sobre o serviço.<br>
<br>
"O Facebook é conhecido por ser uma empresa que 'metralha' os usuários com
propaganda na timeline e usa dados de comportamento. Fica uma incógnita para o
futuro (...) a promessa do WhatsApp é não botar propaganda, mas eles nunca
falaram em não entregar os dados dos usuários para os anunciantes", avalia
Barros.<br>
<br>
Assim como o rival, o Viber também foi vendido<a href="http://olhardigital.uol.com.br/pro/noticia/40529/%5C%22http:/olhardigital.uol.com.br/pro/noticia/40320/40320%5C%22" target="_blank"></a>, há duas semanas, só que para a
empresa de comércio eletrônico japonesa Rakuten. De acordo com o executivo que
representa o aplicativo no Brasil, o acerto de US$ 900 milhões não vai
interferir na independência operacional da plataforma que, segundo ele, não
armazena as conversas de quem a utiliza.<br>
<strong><br>
<span style="font-weight:normal;mso-bidi-font-weight:bold">Concorrência</span></strong><span style="mso-bidi-font-weight:bold"><br>
<br>
</span>Em visita recente ao Brasil para palestra na Campus Party, o fundador do
Viber conversou com o <strong><span style="font-weight:normal;mso-bidi-font-weight:
bold">Olhar Digital</span>. </strong>Para o israelense Talmon Marco, o
WhatsApp é "muito básico" e perde em termos de diversidade porque não
realiza ligações, recurso que só começará a ser oferecido no segundo semestre. <br></p>
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